Content marketing is the best way to get your website found by search engines and to appeal to your audience. Even the biggest brands spend more on content marketing than they do on television ads. Internet marketing is rapidly replacing traditional marketing methods. Even well-known companies are changing their strategies to stay up-to-date. What’s the best approach to creating a content marketing strategy? Here are 10 types of content that will work best for your business.
1. Blog Posts
When it comes to creating effective content, blogs are the best option. Conversions are driven by blogs for many reasons. First, they offer a lot of opportunities to use relevant keywords and phrases in their content. Most blog posts will include the exact words or phrases someone searches for when looking for a specific topic. As of 2016, the average length of a blog post was 1,054 characters.
Even if a person doesn’t want to read the entire article, keywords are more likely picked up by search engine spiders. A potential customer can find the links they need to buy a product or get a service without having to read an entire article. This makes content an excellent sales tool for agencies.
2. Video
Video content marketing is another extremely popular, high-performance type of content promotion. Video is the fastest and easiest way to receive information in today’s society. It is crucial to produce quality video content to appeal to different audiences. You can showcase your videos on a variety of platforms, regardless of whether they last a few seconds or ten minutes. You will find high-quality videos from your favorite brands on YouTube, Facebook, Instagram, Snapchat, and other platforms.
3. Social Media Posts
Social media marketing is one of the most popular forms of content promotion. Its relevance and popularity are growing every day. As more and more businesses realize the importance of social media in promoting their business, they are hiring dedicated social media managers. Social media posts are free to use for both companies and the public.
Social media posts are important for the bottom line because they can be used to quickly communicate a message. A well-planned social media post, whether it’s a photo and caption or a video of a few minutes in length, can quickly grab anyone’s attention. Social shares are also one of the most effective ways to increase brand visibility.
4. Booklets
eBooks are a form of content marketing that is long, but they are also incredibly effective. They build trust with those who read them because eBooks do more than just quickly sell your brand. The person reading a five- to ten-page eBook would have to be very interested in the subject, but they could be valuable clients. You may be asked to enter your contact details when you purchase or download an eBook. This could help establish quality leads. You’re not convinced that eBooks will be the future? In 2018, eBook sales amounted to 545 million units. So, there’s that.
5. GIFs, Memes and More
GIFs, memes, and other visual content are important for a marketing campaign. They work whether you know it or not. GIFs and other memes are the most effective way to grab attention on social media. A brand that knows what it’s doing will use this to draw you in and then find a connection between the image and its brand. Even though many memes are user-generated, they can be a very effective and simple form of content marketing.
6. Interviews
Interviews remain a popular way to read, and they can make for great content in terms of SEO. We’d like to hear the expert opinion on topics we are interested in. Content marketing can be very effective if your company interviews experts about the topics that you are passionate about. Interviewees are often willing to share their interviews, which can be an excellent source for link-building.
7. Case Studies
Case studies remain one of the most popular types of content marketing. As much as viewers enjoy reading interviews from experts, they like to read about case studies that are based on facts. Customers appreciate brands that not only provide statistics and data but also take the time to do their case studies. Case studies show not only that the brand is knowledgeable about their products or services, but that they also care about them.
8. Infographics
If you are unfamiliar with infographics, they usually consist of a cartoon graphic with text overlaid. The text overlay usually contains facts and figures about the service or product that the company offers. Infographics are a great way to capture a viewer’s attention. They do this by stimulating the viewer’s need for visuals while providing valuable information.
9. White Papers
White papers are a type of content marketing that is long-form, but they are not eBooks. White papers are comprehensive reports that offer information and analysis on a particular issue. White papers, which are factual, have been cited by a staggering 79% of B2B buyers as the content they prefer to share with their colleagues.
10. Checklists
Checklists are the last but not least. Are you confused about how checklists fit into the content marketing funnel? Let’s take a moment to think about this. Businesses that offer a service or produce a product can easily create a checklist to show how their brand is superior to other brands. It not only gives you valuable information but also shows what you are missing by choosing a competitor.
You probably didn’t realize there were so many types of content marketing. This isn’t an exhaustive list, but it does include some of the most popular and effective forms of content marketing. Content marketing is important for any brand, so this list is a good place to begin if you are looking for ideas.
